Our plugin uses Facebook’s Conversions API to share your website conversion data with Facebook’s systems to help optimise ad targeting and decrease your cost per click. We have mapped out the user journey below to help explain how this all works in more detail.
Step 1: Customer clicks your Facebook Ad
Let’s take Sarah for example. Sarah clicks your Facebook ad which directs her to a page on your website to find out more about what you are advertising and how you may be able to help her.
Step 2: Customer completes your website form
Sarah likes the sound of what you have to offer and completes the form provided to take the next step. In doing so, Sarah shares information with you which is very valuable to Facebook and can help find more people like Sarah.
Step 3: Customer data sent back to Facebook
The marketing data captured by your website form is sent back to Facebook via their Conversions API in real time using our plugin. Facebook uses this data to optimise and personalise your ads, making sure your ads are shown to people, like Sarah, who are more likely to be interested in them.
Step 4: Facebook optimises and personalises your ads
By sharing your customer data, Facebook can learn more about them and continuously refine, optimise and personalise your ads so that more “Sarah’s” see and click your ads. As a result, your ad spend will decrease and you will see an improvement in the quality and number of visitors clicking through to your website.